Welcome to Marketing’s Red Light District

Blame the economy, the low cost of entry and even products developed to make the wrap process easier. Maybe a stab at a certain distributer(s) will make you feel better seeing as to how the drive to sell equipment and the messages of ease and success were blat...

Daniel Pink on Business Motiviation

The Bad Wrap 2012

The bad wrap 2012 is currently under production. Please share any upgrades, features or issues you have with the product so we can make it better.    

How In-person Meetings and Phone Conversations Will Save Your Client-Agency Relationship

AdAge.

14-year-old goes from overweight to champion dead weight lifter | azfamily.com Phoenix

14-year-old goes from overweight to champion dead weight lifter | azfamily.com Phoenix.

Facebook Funerals: When You Close a Brand, What About Fans? | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age

Facebook Funerals: When You Close a Brand, What About Fans? | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age.

5 Ridiculous Sports You Won’t Believe Were Olympic Events

5 Ridiculous Sports You Won't Believe Were Olympic Events - http://pulsene.ws/1tsaO

Social Gaming Is Not the Answer for All Marketers | Small Agency Diary – Advertising Age

Social Gaming Is Not the Answer for All Marketers | Small Agency Diary - Advertising Age.

Marketing your wrap shop

My entry into the sign world was very similar to many people who become sign makers, I won’t bore you with the details again but I will start this article by saying this. As I narrowed my focus I began to become profitable and profitable is where we all want...

Managing the creative types

This is probably my favorite subject when it comes to running a wrap shop. Dealing with, managing and working along side the creative designer! (more...)

Competing in todays marketplace…..

Competing in todays marketplace..... As you are very well aware this economy is at an all time low. Nothing new there to talk about, however I do believe that the sign industry is missing a banner time of growth. Good business principles are often cou...

10 Entrepeneurial Errors By Paul Delfino

When discussing small business and entrepreneurial behavior, the phrase "been there, done that" may be a perfect summation of what we have encountered. Over the course of 15 years of consulting with small businesses, we have seen much. However, we have stopped...

Advice on making it in a tough economy.

So we all have a good feeling that the economy is not in the greatest shape right now and for those of you keep an eye on the advertising industry as it relates to traditional forms of media you will concur that its more than just not in great shape. Its...

Hello world!

My site recently crashed during an update, I will start reposting and blogging again this week. Look forward to more updates, and a renewed perspective!   Thanks again. Sergio    

Perspective on 2009

There is a massive amount of speculation on what is going to happen next year with this crazy economy. Even the best experts can only guess as to the financial climate of the United States. My job as an advocate of the wrap industry is to do my best to h...